The house

The people
behind it.

R.A. Apparel is a small, deliberate operation. Every function of the house is run by the team below — the same people you will deal with when you place an order, ask a question, or enquire about wholesale.

Owner & Founder

Peter.

"A brand is only as good as the experience it delivers to the person on the other end."

Peter founded R.A. Apparel after more than 15 years across industries including cosmetics, sales, hospitality, and customer service. He oversees the entire operation — from the store build and product range to production partnerships and customer experience. The label is built on a philosophy formed through watching large businesses consistently deprioritise the people they exist to serve.

Chief Investment Officer

Rudy.

"Smart growth means knowing which opportunities are worth taking — and which ones to leave."

Rudy manages investment strategy and international operations at R.A. Apparel, covering the hours when the Australian business is closed. A strategic thinker with a precision for numbers, he ensures the label grows in ways that are deliberate and sustainable. He draws regular inspiration from global markets and brings a disciplined perspective to the house's long-term direction.

Social Media & Design Director

Brittney.

"A brand's visual voice is as important as everything else it puts into the world."

Brittney leads the creative and social presence of R.A. Apparel — designing campaigns, managing community engagement, and maintaining the visual coherence of the label across every platform. She balances creative instinct with strategic intent, ensuring every piece of content earns its place. Outside of work, she follows photography and keeps a close eye on where fashion is heading.

Customer Service Manager

Shaun.

"Every interaction is a chance to show the customer that someone is genuinely paying attention."

Shaun manages all customer-facing interactions at R.A. Apparel — overseeing support workflows, refining service processes, and ensuring every touchpoint reflects the house's values. Known for his empathy and attention to detail, he is responsible for making the post-purchase experience as considered as the product itself. He brings curiosity and care to everything he does.

Join the house

Work with
this team.

R.A. Apparel is building carefully. If you share the philosophy and want to be part of something considered, our careers page is where to start.

View career opportunities